Privacy Policy and Promise

1. Our Promise to You

• Your data belongs to you, always.
• You decide when and how it’s used.
• When you choose to share, you see the benefit.

That’s not a slogan. It’s how our company works. We believe your data has value, not just to us, but to you. So we’ve built a system where you stay in control, every step of the way.

2. Why This Matters

Most online services make money from your data without telling you how. We do the opposite: we make your data work for you, clearly, fairly, and always with your permission.

You’re not the product here. You’re the customer.

When you choose to share something, you’ll know:

• What data is involved
• Why it’s being used
• What you get in return

And you’ll see it all upfront. No small print, no surprises, no “gotchas.”

3. How You Benefit

We’re building tools to help you turn your data into real-world value. Right now, with YouDB Journal, that starts with:

• Understanding yourself better: Insight into your thoughts, habits, and patterns.
• A private sanctuary: A place to think without being watched or tracked.

In the future, we are building opportunities for you to:

• Unlock Other features.
• Earn credits or rewards.
• Even earn money for sharing certain types of data (if you choose).

Every time, you’ll see a clear value exchange:
“Here’s what you get. Here’s what we ask. You choose.”

If it’s not worth it to you, don’t do it. Nothing changes, and your privacy stays fully protected.

4. How We Protect You

We take security as seriously as transparency. We use the same encryption standards (like AES-256) trusted by major banks and tech companies like Apple and Google.

Your information is protected by:

• Secure servers: We use best-in-class cloud infrastructure.
• Strong Encryption: Your data is scrambled so that if anyone stole it, they couldn’t read it.
• Strict access controls: No human at YouDB reads your personal data.
• Anonymous app data: We only collect anonymous usage data to help us make the app better.

We will never use, share, or sell your data without your clear permission. And when we do, it’s because you’ve chosen a benefit that makes sense for you.

You can change your mind or withdraw your permission anytime, instantly and without consequence.

5. Transparency Without the Fine Print

We promise:

• No small print.
• No dark patterns.
• No hidden conditions.

Every opportunity, offer, or data use will always be explained in plain language, right where it matters, before you decide.

You’ll always know the value you’re getting and the choice you’re making.

6. The Legal Bit (Still in Plain English)

We’re YouDB (a trading style of DM4L Limited), registered in the United Kingdom, and we’re the Data Controller responsible for your personal information under the UK GDPR and the Data Protection Act 2018.

You have the right to:

• Access, correct, or delete your data
• Withdraw consent at any time
• Request a copy of your data
• Object to how it’s used
• Complain to the Information Commissioner’s Office (ICO) if you’re unhappy with how we’ve handled your information

We only keep data for as long as it’s needed to deliver your services or meet our legal obligations. We never use it for anything you haven’t agreed to.

7. Our Partners

We work with trusted providers who help us deliver our services. They only process your data under our instructions and can’t use it for their own purposes. Here are a few examples:

We update this list if anything changes, and we’ll always tell you if it affects how your data is handled.

8. Talk to Us Anytime

We believe privacy should feel like a conversation, not a contract. If you ever have questions, or ideas for how we can make this even better, we want to hear from you.